cost effective solutions
solutions of growth for the smb
Alternative communicational strategies
- Inform
- Tell the market about the product, explain how the product works, provide information on pricing, and build awareness of both the product and the company
- Launch/Re-launch of new product
- Product up-dates
- Persuade
- Encourage the target audience to switch brands, make the purchase, and create a preference in the market for the product as opposed to its competition
- Highly competitive markets
- Direct competition with other product/provider
- Differentiate your product by direct/indirect comparison
- Remind
- Maintain interest and awareness of a well established product in the market
- Later stages of the product cycle
- Mainly at the Point of Sale
media supports
| Regional | Local | Focalized |
|---|
| Broadcast TV | Local TV | Graphic Image |
| Radio Networks | Local Radio | Letterheads |
| National Newspapers | Local Newspapers | Newsletters |
| Web | Web | Web |
| Satellite TV | Cable TV | Intranet |
| Magazines | Magazines | Big Screens |
| | Billboards/Outdoor | Signs |
| | Direct Mail | Flyers |
| | Fair/Expo | Merchandising |
| | Cinema | |
